The current trends in marketing have seen a substantial innovation in all aspects. The entire paradigm of marketing has changed from what it was a couple of years ago. Traditional techniques of sales promotion have taken a back-step as more and more people are now looking to cut their cost on marketing. Forgoing the traditional methods, companies have started to shift their major stakes, if not all, on, “Digital Marketing.” Digital Marketing is the most recent way of experimentation in the field of Marketing.
While traditional marketing methods enabled a mass out-reach, Digital Marketing has paved way to a new kind of market; one that is accessible, and gives businesses around the world equal opportunities. Marketing has always been about meeting the right set of audience. A lot of marketers spend majority of their time trying to find the right set of audience and are left with no scope of being able to innovate in their methods. However, Digital Marketing gives the benefit of discovery by taking the marketers exactly where the audience is: online. Hence the question arises: what exactly is digital marketing? According to Wikipedia Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Digital Marketing is not only about displaying advertisements on mobile phones, but contains a wide variety of marketing methods such as: search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, Display advertising, e–books. Not only this, Digital Marketing also extends to channels such as mobile phones (SMS and MMS), call-back, and on-hold mobile ring tones.
With this wide a
scope in the field, it became impossible for one person to be able to do it
all. Companies were struggling to keep up with the innovative pace of the era
and were suffering substantial losses at the hands of other MNCs with more
resources. Digital Marketing, a solution, was slowly turning into a predicament
itself. The need of the hour was for a solution, and forth came one in the name
of outsourcing. The only way to tap
the untapped potential of this trend was for companies to outsource their data
to professionals, and hence started a revolution. Companies started seeing the
potential of growth in the industry and started offering their services to
businesses who weren’t able to thrive due to no online presence.
In able to do justice to this trend, a new company by the name WebShark Web Services came forth with a single aim: Provide ease in business, affordably. WebShark Web Services is a company based out of Bangalore that provides its services to businesses who are looking to take their venture online. With specialization in, not only, Digital Marketing, but Web Designing as well, WebShark Web Services is a one stop platform for everything digital and online.
Bangalore, being the cyber hub of India, has witnessed tremendous growth in the way business is operated. The concepts of business have transformed from physical to virtual, with virtual presence being of tremendous importance. With massive competition in the market, merely advertising products is not enough anymore. The customers want to see what new can a company provide that is not there in the market. Buying products online is a story that is there in all businesses, however, the difference arises when we see the way the products are presented online. Advertising your website is not possible without having one. With the world progressing at such a fast pace, customers want the information at their fingertips. WebShark Web Services helps you exactly at that. Traditional methods of marketing appealed to the mass, a generic marketing with a probable audience. Now, however, having a one-on-one conversation is possible. WebShark Web Services is a one-stop destination for all of your web service needs. We believe in excellence and provision of the best, in terms of everything. At WebShark Web Services, not only you’ll find a dedicated team of digital marketers, but a team of hardcore web developers too.
As a Digital Marketing Agency in Bangalore, we always asked ourselves, “What sets a business apart from the ones in the market?”, and our answer never changed: the website. The company’s website is what sets it apart. We believe that for a business to be able to prosper, it not only needs advertising, but has to have an intuitive website that responds to the customer in a way he/she wants it to respond. A website adds the kind of volume that a business requires. It is a storefront and a magazine at the same time. It allows your visitors to see you in the virtual space so that they can make particular assumptions and create a given perception of your brand. The website is the first thing that people who are looking for your business will try to find. The information you place on the website is officially the statement that your business is giving to the world. Therefore, the website is your storefront even if you are not selling anything. It is the informal or formal office online that people will go to when they are looking for your business online. Not only that, websites have a potential for growing the business manifold.
So much so that many companies have invested only in the incubation of their website and some fixed capital on warehousing for stock purposes. E-Commerce companies are the biggest example of this methodology. In online marketing, the website is the ultimate tool for executing a sales funnel strategy. You capture people from different sources including search engines and social media as part of your online marketing campaigns and funnel them all into a space wherein they are so impressed by the UI/UX of the website that they have no choice but to buy your product. In that case, it doesn’t matter if the product is a little above the market price because at that point of time, the customer isn’t just purchasing a product, but an experience as well; and that is exactly where we come in. At WebShark Web Services, we provide you with the mobility to bring your ideas online. We, at WebShark Web Services, are dedicated to bring to you the best content in terms of fluidity, time of delivery, adaptability, and all those factors that contribute to an experience worth spreading.
Our website developers are dedicated to provide
you with their optimum skills ensuring that your mind is worry free, and your
website, bug free. After all, your wish
will be our code.
But that is not where we stop. Taking the
experience one step ahead, we not only make sure that you have a website, but
also that that website takes off with flying colours. Our digital marketers are
committed to provide you with a creative space for all of your ideas. With
recent innovation in the presentation of ads and content online, we have taken
it upon us to take you on this exploration with us. Search Engine Marketing,
Social Media Marketing, Online Reputation Management, Mobile Marketing, Search
Engine Marketing, and so much more. Web development and online business growth go
hand in hand, and we have made it our goal to make that your virtual reality.
Online marketing, or internet marketing isn’t
always concerned with spending huge amount of money on digitally marketing your
product. There are organic methods too, ones that do not cost you a lot of
money, but are effective too. Such methods are effective, but require an
intricate knowledge of SEOs, among other aspects. Our marketers not only help
you with organic methods, but inorganic methods as well. We will ensure that
you get exactly what you need, a reliable audience, lead generation, and
beneficial conversions. Our UI UX designers are devoted to making your website
Marketing has taken up a new visage in 2019 and digital marketing is here to stay. With increasing operating cost, establishing a physical entity is only going to get more difficult. Thatwas the problem. We are the solution.