Top 7 Strategies to Drive Traffic on Website via Social Media
May 22, 2020
If smartphones have taken over our lives, it is because social media platforms have helped them do so. There may be none of us who do not use at least one social media platform every day. Social media has emerged as a giant of influence. It is up to us whether we wish to accept its widespread claim or not because whatever the cons may be, social media remains one of the most powerful means of spreading a word. It is exactly due to this reason that companies have taken to social media to promote their websites and increase their web traffic.
Here are seven strategies to increase traffic on your website using social media. You can get better results by taking help from the best social media marketing company in Bangalore or the place you are located in to get professional assistance.
1. Interactive Social Media Posting
If you thought having a social media page active by posting a lot of content is enough to get your website traffic, you wouldn’t be more wrong. It is not about how much you post but what you post that matters. Post content on your site that is not just relevant to the people but in which the people can have active participation. Contests are a great way to do this.
When people have something to gain out of it, they will be more motivated to follow your content. Remember to keep them something that everyone can participate in but also connected to the service you provide in some way so that when they are thinking about how to be creative, they are indirectly thinking about your company.
2. Visuals Bring The Crowd
It is common knowledge that what we see registers in our minds much more easily and faster than what we read or hear. It is because of this reason that visual content remains one of the most important means of publicity. If you are planning on a Facebook post, for instance, let go of the long text and give it a pictorial form. Note the major key points being discussed in your post and make a poster with these.
Remember to use bright, attractive colors that catch your audience’s eyes quickly.
Try newer combinations than the cliched ones and innovative graphic designs.
Memes have also become a great way to connect with your audience through social media. They are great visual/Video aids and if you can create memes that people can easily relate to, there are chances of them being shared with their friends, giving you a larger audience.
Always remember to have your logo on the content so that the viewers can refer back to your website, increasing its traffic.
3. Blog It Out
Blogs are your SEO treasure spots. That is where the maximum web traffic comes from. But it is not just enough for you to have a well engaging blog but you also need to publicize it well. choosing the best Social media marketing company can be a way to do this.
Pick out interesting images that go with your blog content, pick a short, crisp caption, and post it on your social media platforms with a link that takes the viewer to the blog.
Blogs on trending topics, lifestyle, hacks for everyday living, etc. are the most popular amongst these.
Remember to link the blogs to your services in some way to make them relevant.
4. Paid Advertisements
There is no denying that everyone uses social media. In this case, there is no reason for you not to use this as an opportunity for advertisements. Paid advertisements are an excellent way to reach out to potential audiences. Social media ads or digital marketing ads are usually dependent upon the kind of searches and posts the person is interested in giving you a targeted audience.
Remember to invest in the right kind of platform according to the services you provide and the age group you wish to target. For example, Instagram is used by an age group younger than the ones using Facebook. Having the best lead generation and best social media marketing company in Bangalore to help you with your advertisement campaigns may be a good way for you to make this process much more effective.
5. Double is no trouble
While your social media content has to be unique in comparison to your competitors no one said anything about not repeating your own posts. Having the same social media content go up twice is by no means a negative. On the contrary, it could actually do you good.
For one, there is only a slight chance that people will notice that your content has gone up twice. For two, by posting your best content again, you have more chances of catching the attention of people who may have not seen it the first time around or who saw it and did not pay it enough attention.
6. Timetable Posting
Consistency is an important thing when it comes to social media posting. To increase your website traffic through social media posts, you have to make sure that your followers remain constantly reminded of your services but not feel so spammed that they decide to unfollow you.
Maintain a timetable of what you will be posting when and stay true to it. Having a post on alternate days or twice in a week is much better than having multiple posts on one day but none on the next.
To get a good traffic number, maintain this consistency, and keep your audience posted regularly.
7. Different Platforms, Different Ways
There is a reason why we have multiple social media platforms. While the same content can be used for all of them, they cannot be used in the same way.
Optimize your content for each platform to suit its needs.
Having the content provided in the exact same way over all the sites will simply make you look lazy and not get you the traffic you are looking for.
Make sure that there is some element in the content that makes a user realize that it is the same post on all the websites.
There are many more chances of you clicking on content when you see it, say with the same colors or the same image, on different platforms with the same caption. Your audience gets reminded of it multiple times, giving you the website clicks you needed.
Social media’s influence in people’s minds is immense and it is an integral means of getting website traffic. The trick to attract more audience to your website is to post content that speaks out to them. It should be relevant and they should be able to participate in its discussion. Having visually pleasing content that is posted at times more than once will catch your audience’s eye better or approaching the best social media marketing company in Bangalore can also help.
Making sure that they are adapted to each platform according to its requirements is a prerequisite. Posting at regular intervals and having paid advertisements will further get you noticed. Remember to link all your posts back to your website so that you reach out to the people who are looking for your services, without losing out on a potential customer.